
LIFEWTR Pepsi
PEPSICO hired ART LIFE LABORATORY to consult and curate for the launching of its Series 5 for their LIFEWTR water brand for the Latin American market in September 2018, but expanded to the Series 7 (2019), Series 8 (2019), Series 9 (2020) and Series 10 (2021) for their USA market.
Art Life Lab’s Artistic Director José L. Falconi selected Mexican artists Ana Roldan and Ruben Ortiz Torres, and Brazilian artist Laercio Redondo for Series 5 for Latin America, and artists Sarah Ludy, Andrew Benson and Zachary Lieberman for Series 7 (Art and Technology); Tofer Chin, Sarah Zapata and Lilian Martinez for Series 8 (Unconventional Canvas); Calder Kamin, Khalil Chistee and Emma Balder for Series 9 (The Art of Recycling); and Adler Guerrier, Tahj Rust and Dawn Okoro for Series 10 (Black Art Rising) for the US market.
For more information see lifewater.com