PepsiCo hired Art Life Laboratory to consult and curate the launch of its Series 5 LIFEWTR water brand for the Latin American market in September 2018. They then extended the collaboration for Series 7 (2019), Series 8 (2019), Series 9 (2020) and Series 10 (2021) for their USA market.

Art Life Laboratory’s Artistic Director José L. Falconi selected Mexican artists Ana Roldan and Ruben Ortiz Torres, and Brazilian artist Laercio Redondo for Series 5 for Latin America; artists Sarah Ludy, Andrew Benson and Zachary Lieberman for Series 7 (Art and Technology); Tofer Chin, Sarah Zapata and Lilian Martinez for Series 8 (Unconventional Canvas); Calder Kamin, Khalil Chistee and Emma Balder for Series 9 (The Art of Recycling); and Adler Guerrier, Tahj Rust and Dawn Okoro for Series 10 (Black Art Rising) for the US market.

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Series 10: Black Art Rising

Black creative voices in the arts are critically underrepresented. Throughout history, Black creators have shown us and continue to convey the profound power of their art, often using it as a vehicle to showcase the vital perspectives on systemic racism and the black experience.

LIFEWTR “Black Art Rising” series will bring that very celebration of the Black experience and creative expression to the forefront. This series will spotlight Black artists from diverse backgrounds and their creations that are inspired by urban impressions, lived experiences, and Black identity.

This is an extension of the LIFEWTR Black Art Rising time capsule, a digital immortalization of the arts of seven Black creatives and their art in hopes to showcase the powerful impact that Black protest art has on the movement to tackle systemic racism and injustice against the Black community.

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Series 9: The Art of Recycling

Preserving our environment and resources is more important than ever, yet awareness doesn’t always translate into action. Art has the power to engage the public and inspire action at scale.

LIFEWTR ‘The Art of Recycling’ Series, will bring recycling efforts into the public knowledge, dialogue, and action. This series will celebrate artists whose practices focus on upcycling, ecologic materials, and green processes, and who in turn inspire their audiences to reimagine how we live and interact with our environment.

This will mark LIFEWTR’s commitment to recycling by becoming the 1st US premium water to be 100% recyclable and be made out of 100% rPET by the end of 2020.

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Series 8: Unconventional Canvas

Access to Art is proven to improve quality of life in communities but not everyone has equal access to the arts.

LIFEWTR ‘Unconventional Canvas’ Series, in partnership with Frieze, will champion equal access to arts. The Series will shine a light on artists who explore underlooked materials, subjects and locations to take the opportunity to bring art outside of traditional venues and reach out to new audiences.

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Series 7: Art Through Technology

LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. We believe inspiration is as essential to life as water, because it unleashes our creative potential. That’s why every few months we launch a new series of LIFEWTR bottled water focused on a unique aspect in art — putting the spotlight on three new emerging artists.

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Series 5: Art Beyond Borders

LIFEWTR Series 5 celebrates the power of art to create cultural understanding and unity through the work of three emerging international artists.

This series features the designs of Aiko, Yinka Ilori, and Laercio Redondo, bringing each artist’s diverse perspectives to bottles of LIFEWTR.

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